The Van de Kamp’s origin story is representative of Los Angeles itself. This family business was run out of a handsome Dutch Renaissance Revival factory in the heart of the LA “ bread bowl” in Glassell Park. At the company’s height, 320 Van de Kamp’s Holland Dutch Bakers dotted the West Coast. But for older generations of Angelinos, the name conjures up memories of delicious baked goods, swirling windmills, and waitresses dressed in comely “Dutch-style” blue and white costumes. Today, “Van de Kamp’s” generally makes one think of frozen fish sticks, available for sale in your local grocery store. Ad in the Los Angeles Times, April 3, 1926 They come to your tables bearing that exquisite fleeting fragrance found only on foods fresh from the oven. The wealth of 150 varieties of good things, baked in the old-fashioned Holland Dutch way, is sold in immaculate little neighborhood shops by courteous salesgirls in dainty Holland Dutch costumes. As well as doughnuts and pastries, tasty baked beans in family size pots, real Holland Dutch egg noodles, crisp, crunchy pretzels, and golden, oversize potato chips. And thirty-four varieties of wonderful cakes. And pies that win the men’s vote every time.
And eighteen varieties of well-baked bread. Yet these rolls are but one choice out of sixteen kinds of delicious rolls and muffins at your neighborhood Van de Kamp store. Their brown, beckoning crusts are flecked with toasted grains, and thick in every bite, the little wheat nuggets of natural goodness are tender and flavorful as nut meats.
#DUTCH CRUNCH BREAD ORANGE COUNTY CRACKED#
Watch the ripple of “please” go ‘round the table whenever Van de Kamp’s cracked wheat rolls are served.
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